Heather Macaulay
Co-founder of MADConnect and winner of the Marketecture Audience Choice award, experienced in building connectivity infrastructure for AdTech/MarTech and focused on solving integration and data interoperability challenges.
Best podcasts with Heather Macaulay
Ranked by the Snipd community
Dec 17, 2025 • 32min
The Hidden Cost of Connectivity
Heather Macaulay, co-founder of MADConnect and a Marketecture Audience Choice winner, discusses the often-overlooked 'connectivity tax' in AdTech and MarTech. She reveals how brittle API integrations sap engineering resources and stall project progress. The conversation dives into MADConnect's role in modernizing infrastructure for seamless data communication. Heather emphasizes the importance of solid data pipelines for AI readiness and shares insights on outsourcing integration maintenance as a cost-effective strategy for companies.
Dec 8, 2025 • 35min
3. The AdTech and MarTech Divide Is Dead, featuring Heather Macaulay, President, MadConnect
Heather Macaulay, President of MadConnect, dives into the exciting changes reshaping marketing technology. She reveals how Black Friday 2025 marked a turning point, with AI shoppers proving more effective than ever. Discussing the breakdown of the long-standing divide between AdTech and MarTech, Heather emphasizes the integration challenges many brands face. She shares insights on Amazon's strategies, the requirements for AI visibility, and the importance of quality data—warning that AI can amplify bad data rather than fix it.
