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Heather Carver
Chief Revenue Officer at Freestar, with a background in ad tech from companies like Amazon and Rubicon. Focuses on publisher monetization, AI impact, and the future of advertising technology.
Best podcasts with Heather Carver
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Jun 10, 2025
• 26min
Ep. 82 Quality Over Chaos: Heather Carver on Building a Smarter AdTech Future
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Heather Carver, Chief Revenue Officer at Freestar, brings a wealth of experience from Amazon and Rubicon to the conversation. She discusses the fascinating evolution of publisher monetization and the important role of AI in reshaping the ad tech landscape. Emphasizing curation, Heather argues it enhances inventory quality and safety for publishers. She also expresses optimism about the future, highlighting how AI can foster new job opportunities and innovation while encouraging independence from dominant players like Google.
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