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Heather Blazi

Principal-in-charge of marketing at Pfluger Architects, bringing nearly 10 years of experience in planning and executing marketing initiatives that have contributed to the firm's growth.

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Apr 23, 2024 • 22min

Architecture marketer spotlight: Benefits of niche marketing for architecture firms

Heather Blazi, the Principal-in-charge of marketing at Pfluger Architects, shares her journey from intern architect to marketing guru. She discusses the power of niche marketing in the architecture field, emphasizing tailored strategies that resonate with clients. Heather highlights the importance of a strong brand for proposal development and recruitment. She also dives into the growing role of LinkedIn for architects and how people-centric social media can attract talent and clients alike. A truly transformative conversation for those in the architecture industry!