Heather Adkins

Heather Adkins, Managing Director at KPMG US, heads one of the largest ABM teams globally. She discusses how KPMG leverages account-based marketing to drive growth and deepen client relationships. Key insights include the critical role of collaboration between marketing and sales, the impact of AI-driven tools like 'Insights to Action Packs,' and the significance of shared values in engaging clients. Heather also emphasizes measuring relationship depth as a core KPI while showcasing innovative strategies for personalized client interactions.