Heath Barnett

Heath Barnett, VP of Revenue at Mixmax, talks about enhancing sales effectiveness while Amber Smith and Karen Hor from ZoomInfo emphasize building strong client relationships. They delve into the power of multi-threading in sales, sharing strategies to engage multiple stakeholders and drive growth. The trio discusses the importance of personalized outreach to executives, the give-to-get approach in relationship building, and the necessity of thorough research before sales interactions. Their insights can help reps win bigger deals and shorten sales cycles.

Heath Barnett, VP of Revenue at Mixmax, shares valuable insights on the changing dynamics of the buyer's journey and the rise of AI in sales. He emphasizes a buyer-centric approach, advocating for adaptive sales strategies and the vital role of technology. Barnett reveals methods for sales reps to self-source leads and enhance client engagement. He discusses the challenges of maintaining productivity in sales teams and highlights the importance of clear communication in modern go-to-market strategies, ultimately focusing on long-term customer relationships.