Haylee Jordan, co-founder and brand lead of FABRIC, and Tom Eddleston, co-founder and CEO, dive into their journey of creating a purpose-driven, hemp-infused beverage startup. They discuss the meaning behind the name FABRIC and its connection to social impact. The duo highlights their commitment to mental health initiatives and sustainability as a Public Benefit Corporation. They also explore creative branding strategies, the challenges of marketing in the hemp space, and their innovative product development, including low-dose options and functional beverages.
