Hayden Stafford
President and CRO at Seismic, previously led global teams at Microsoft, transforming the Microsoft Dynamics business. Experienced in scaling companies and leading go-to-market strategies.
Best podcasts with Hayden Stafford
Ranked by the Snipd community
14 snips
Jun 4, 2025 • 1h 21min
E35: Building a Multi-Product Platform with Seismic’s CRO, Hayden Stafford
In this engaging discussion, Hayden Stafford, President and CRO at Seismic and former Microsoft leader, shares his insights on transforming businesses from single-product to multi-product platforms. He dives into the strategic shifts in sales tactics and talent development necessary for growth. Hayden highlights the importance of ecosystem partnerships and tailored messaging that resonates with varied stakeholders. He also discusses the vital role of an independent value consulting team to enhance customer satisfaction and the need for effective internal feedback mechanisms.
5 snips
Apr 1, 2025 • 54min
GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford
Hayden Stafford, President and CRO at Seismic, shares insights from his extensive career at Microsoft and Salesforce. He discusses how Satya Nadella transformed Microsoft's culture and emphasizes the importance of partnerships in scaling businesses. Hayden reveals the playbook for transitioning from SMB to enterprise markets and highlights the significance of customer retention in sales teams. He recalls closing a $600M deal during the 2008 financial crisis and explains why focusing on vertical markets, especially financial services, can drive growth.
