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Hassan Sakaar
Founder and CEO of 11x, an AI-powered sales automation startup.
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6 snips
Mar 27, 2025
• 12min
a16z and Benchmark-backed 11x has been claiming customers it doesn’t have
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Hassan Sakaar, founder and CEO of 11x, shares insights into the tumultuous journey of his AI-powered sales automation startup. He discusses the company's explosive initial growth contrasted with alarming financial struggles and misleading customer claims. Sakaar addresses the toxic work environment and high employee turnover following the company's move from London to San Francisco. He candidly reflects on the impact of these challenges on the company’s legitimacy and the discontent among staff, painting a cautionary tale about startup culture.
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