Harvey Ma

Harvey Ma, the Vice President and General Manager of Retail Media at Sam's Club, shares insights on the company's shift towards a Retail Experience Network. He discusses the innovative NASCAR strategy that enhanced member engagement in Nashville and highlights their new app's dynamic features for personalized experiences. Harvey also delves into the future of retail media, emphasizing the role of AI and advanced measurement in creating memorable shopping interactions. With a background in engineering and retail, he offers fresh perspectives on redefining retail engagement.