Harsha Chachadi

In this insightful discussion, Harsha Chachadi, Global Marketing Programs and ABM lead at FM, dives into building client-centric growth in the insurance sector. She shares her career transition from tech to insurance and highlights the cultural shifts needed for ABM adoption. Harsha explains how FM began its ABM journey, emphasizing the importance of strong qualifications and last-mile execution in complex buying processes. She also addresses the balance between scaling ABM while maintaining personalization and offers valuable advice for teams embarking on their own ABM initiatives.