Harry Sims

SDR Leader at Scratchpad with over a decade of experience in outbound sales and building high-performing SDR teams. Known for his 10 rules of outbound and focus on autonomy.

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Mar 16, 2025 • 39min

[GREATEST HITS] 62. The 10 Rules for Outbound of this Outbound Expert: Harry Sims, GTM @ Common Room (ex-Scratchpad)

Harry Sims, an outbound sales expert with over a decade of experience, shares his 10 essential rules for successful outbound sales. He emphasizes the balance between autonomy and structure for sales teams, noting the limitations of conventional playbooks. The discussion also covers the importance of understanding buyer personas, effective targeting techniques, and the role of emotional messaging in outreach. Additionally, Harry highlights innovative methods for gathering customer insights and the adaptability required in sales development.

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