Harry Overly
CEO of Sunmaid in 2018, he aimed to revamp the company's image and lower raisin prices, leading to conflict with raisin growers.
Best podcasts with Harry Overly
Ranked by the Snipd community
6 snips
Jan 29, 2024 • 18min
34. Store-Brand Products
Exploring the origins and popularity of store-brand products, this episode features guests from the private-label industry. They discuss the benefits of store brands, the manufacturing process, and the challenges faced by private label manufacturers.
Nov 25, 2019 • 22min
The Raisin Cartels - A New Sheriff in Raisin Land | 2
Harry Overly, CEO of Sun-Maid in 2018, discusses his mission to make raisins appealing to Millennials while tackling a declining market. As he pushes to lower prices, tensions rise with traditional raisin growers who are fighting for higher payouts. Overly's withdrawal from the Raisin Bargaining Association ignites a fierce power struggle, leading to dramatic confrontations and even death threats. The clash between modern branding strategies and old-school farming values highlights the volatile nature of this sweet industry.
