Harry Overly

Exploring the origins and popularity of store-brand products, this episode features guests from the private-label industry. They discuss the benefits of store brands, the manufacturing process, and the challenges faced by private label manufacturers.

Harry Overly, CEO of Sun-Maid in 2018, discusses his mission to make raisins appealing to Millennials while tackling a declining market. As he pushes to lower prices, tensions rise with traditional raisin growers who are fighting for higher payouts. Overly's withdrawal from the Raisin Bargaining Association ignites a fierce power struggle, leading to dramatic confrontations and even death threats. The clash between modern branding strategies and old-school farming values highlights the volatile nature of this sweet industry.