In this engaging discussion, Harry Davison, Head of Marketing Science for Meta in Northern Europe, Middle East, and Africa, alongside Marketing Science Partners Konstanze Fichtner and Carl Johan Johansson Alm, share insights on the future of performance marketing. They dive into redefining marketing strategies, emphasizing the blend of brand and performance approaches. AI and privacy considerations shape their dialogue, as they highlight the need for creativity and experimentation. Their expertise illuminates the path to maximizing marketing effectiveness for both immediate and long-term outcomes.
