Harrison Rose

Founder and CEO building GoodFit, an AI-driven go-to-market data platform; previously co-founded Paddle and scaled it into a fast-growing UK software company.

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Dec 12, 2025 • 49min

E669 | Harrison Rose, GoodFit: How AI Is Rewriting B2B Go-To-Market

Harrison Rose, founder and CEO of GoodFit and a co-founder of Paddle, discusses the evolving landscape of B2B go-to-market strategies. He highlights how GoodFit uses AI to map markets and score accounts, revolutionizing how companies approach lead generation. Harrison also shares insights on the advantages of being a second-time founder, the importance of choosing the right investors, and his experience with bootstrapping. He emphasizes that AI should enhance strategies rather than automate ineffective practices, stressing the need for quality data.

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