Harriet Kingaby

Harriet Kingaby and Mathieu Jahnich discuss greenwashing, responsible marketing, and communications at the intersection of advertising, human rights, and climate change. They cover topics such as defining greenwashing, avoiding it while promoting CSR actions, legal landscape, changing regulations, and examples of fines and NGO lawsuits. They emphasize the importance of transparent communication and learning from failures in environmental messaging. Listen to avoid falling into the greenwashing trap!

Cheryl Calverley, founder of The Den, and Harriet Kingaby, co-chair of the Conscious Advertising Network, dive deep into the world of Generation Alpha. They discuss the unique characteristics of this generation and the urgent responsibilities marketers face in their advertising practices. The guests highlight the impact of targeted ads on mental health and the need for ethical engagement strategies. They propose measures for brands to create genuine connections with Gen Alpha while emphasizing the importance of protecting children's rights in the digital landscape.