Harold Henning, an expert on cults, and Amanda Montell, a researcher on the language of cults, discuss the rise of cults and their impact on society, as well as the allure of cults and the presence of cultish language in different aspects of life. They explore the reasons behind people's attraction to cults and how power-hungry individuals exploit these desires. The podcast also delves into the concept of belonging to cults and emphasizes the importance of skepticism and diversity.