Harley Sitner, the owner of Peace Vans, transformed a struggling VW van repair shop into an eight-figure brand, demonstrating the power of passion and customer connection. He discusses his journey from the tech world to entrepreneurship and the emotional dynamics of small business ownership. Harley dives into VW van culture, the nuances of overpaying for a failing business, and the importance of brand loyalty. He also shares insights on building multiple revenue streams and developing an app for VW owners, showcasing innovation in a niche market.