Harish Bijoor

Harish Bijoor, a business and brand strategy specialist, and Lloyd Mathias, a marketing veteran and angel investor, delve into the emerging landscape of women's cricket post-World Cup victory. They discuss the historical imbalance in brand investments favoring men’s cricket and advocate for impactful storytelling to engage fans. Mathias emphasizes the need for standalone sponsorships and year-round engagement strategies, while Bijoor highlights international equity gaps. Together, they explore the exciting potential for women's cricket to carve out its own identity and thrive.