Hans Schroeder

Longtime NFL media executive overseeing media rights, scheduling and licensing; joined the episode to discuss the league's media strategy, streaming partnerships, and international growth.

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Nov 9, 2025 • 39min

Hans Schroeder’s NFL Media Huddle

Hans Schroeder, a veteran NFL media executive, shares insights into the league's evolving media strategy. He discusses the significance of reach in future media rights deals and the surprising resilience of traditional broadcasters. Hans recounts the NFL's initial digital ventures and how they shaped current strategies for streaming partners like Netflix and Amazon. He also touches on international expansion, the rationale behind the NFL's stake in ESPN, and the potential role of AI in revolutionizing scheduling. A must-listen for sports media enthusiasts!

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