Hans Fischmann
Guest from Vericast
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Dec 6, 2023 • 32min
2601: Ethical Marketing in Action: Vericast's Approach to Data and Privacy
Hans Fischmann from Vericast discusses the importance of consumer consent and data privacy in marketing. They highlight their partnership with Qonsent and the NextDrive platform, which use fully consented first-party data for targeted marketing. The conversation also touches on the challenges of privacy regulations and the influence of a mentor in the speaker's career.
