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Hannibal Baldwin
CEO of SiteZeus, providing software solutions for retail site selection and market expansion, leveraging machine learning and predictive modeling.
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Mar 4, 2025
• 1h
Leveraging Predictive Modeling For Retail Growth (ft. Hannibal Baldwin)
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In this engaging discussion, Hannibal Baldwin, CEO of SiteZeus, shares his journey from the yogurt industry to pioneering machine learning in retail site selection. He emphasizes the pivotal role of data in informing site decisions for brands like Raising Canes and Culver's. The conversation dives into strategies for emerging brands, the fusion of creativity with data, and the importance of proactive real estate planning. Baldwin also highlights the balance between analytic insights and real-world experience necessary for successful market expansion.
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