Hannah Yoest

Hannah Yoest, a graphic design expert, and Sonny Bunch, a Bulwark colleague, dive into Cracker Barrel's controversial rebrand. They dissect the new logo and minimalist store decor, questioning if the shift is about appealing to Gen Z or simply corporate blandness. Discussions touch on the conflict between modern designs and the brand's nostalgic roots. They also explore how these changes reflect broader cultural shifts and challenge traditional American identity, all while sharing personal anecdotes about the restaurant's evolving image.