Hannah Pitt, a senior research fellow at Deakin University, and Anastasia Hironis, a clinical psychologist from the University of Technology Sydney, discuss the pervasive influence of gambling in Australian culture. They explore the ineffectiveness of responsible gambling messages, especially among youth, who see betting as socially normalized. The conversation touches on the risks of loot boxes in video games and the deep cultural acceptance of gambling advertising. Both experts advocate for stricter regulations to protect young Australians from the growing gambling landscape.