Hannah Forson
Senior Manager of Demand Generation at BambooHR, specializing in mid-to-bottom-funnel programs and building efficient, account-focused demand strategies to drive high-quality leads and pipeline.
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Jan 29, 2026 • 27min
Why You Should Not Build Net-New Content for ABM (with Hannah Forson from BambooHR) | Ep. 247
Hannah Forson, Senior Manager of Demand Generation at BambooHR who builds mid-to-bottom-funnel, account-focused programs. She explains how to define target accounts using closed-won data. She breaks down decision-committee messaging for finance vs HR. She shows how to repurpose existing content and earn channel buy-in while handling longer, higher-quality sales cycles.
