Hannah Elsakr
VP of Generative AI New Ventures at Adobe, leading Firefly and Firefly Foundry initiatives including deep tuning services and enterprise model customization.
Best podcasts with Hannah Elsakr
Ranked by the Snipd community
Oct 28, 2025 • 43min
On the Ground at Adobe MAX 2025 | Oct 28, 2025
In a fascinating discussion, Rachel Thornton, Adobe's CMO, highlights CMOs' shift from SEO to LLMs and the importance of AI in marketing. Varun Parmar introduces Gen Studio as a revolutionary content supply chain solution, while Hannah Elsakr explains Firefly Foundry's deep tuning services for customized enterprise AI. Grant Owens emphasizes the transformative power of AI in advertising strategy, urging brands to embrace diverse content platforms. Val Carlson discusses the integration of AI in creative processes, addressing both opportunities and concerns around legal risks.
Sep 9, 2025 • 37min
Adobe AI and Keeping Your Brand Safe
Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, leads innovation in AI for marketers. She discusses the hesitance many marketers feel towards adopting AI, especially concerns about job security and costs. Hannah introduces Adobe Firefly, a tool that offers ethically sourced generative AI to ensure brand safety while fostering creativity. She emphasizes the necessity of collaboration for compliance in marketing and explores how AI transforms creative processes, ultimately enhancing productivity and strategic focus.
