Hannah Elsakr

Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, leads innovation in AI for marketers. She discusses the hesitance many marketers feel towards adopting AI, especially concerns about job security and costs. Hannah introduces Adobe Firefly, a tool that offers ethically sourced generative AI to ensure brand safety while fostering creativity. She emphasizes the necessity of collaboration for compliance in marketing and explores how AI transforms creative processes, ultimately enhancing productivity and strategic focus.