Hannah Beals
Former CEO and early employee of Ouai (Way) who helped scale the company into a global hair care brand with major retail distribution; speaks about brand-building, marketing, and company culture based on her experience leading growth.
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Jan 27, 2026 • 40min
There’s Millions to Be Made In The Comment Section
Hannah Beals, former CEO and early Ouai leader who scaled the brand into a global haircare success, shares stories about brand-building, marketing, and company culture. She discusses turning customer comments into campaigns. She recounts risky creative bets, scaling intimacy while growing the team, content strategies across platforms, and keeping playfulness within corporate partnerships.
