Hanna Kahlert, a researcher at MIDiA Research, delves into the evolving landscape of musicians in a creator-driven economy. She shares insights on how artists face increasing pressures akin to YouTubers, struggling with content creation and monetization. Hanna introduces the concepts of 'lean back' and 'lean through' fandom, emphasizing the disconnect between engagement metrics and actual income. They discuss the challenges of copyright, the decline of community scenes, and the impact of AI on music’s future, advocating for a revival of participatory culture and grassroots support.
