Hallie Peneau, VP of product marketing at Podium, shares her insights on marketing for medical spas. She dives into the significance of online reputation management and how small businesses can thrive against giants like Amazon. Hallie emphasizes the growing consumer demand for convenience and community engagement. She also highlights the impact of text message marketing with its astounding 98% open rate and discusses using innovative tools to enhance customer relationships. Her optimism shines through as she addresses the future of local businesses in the evolving landscape.