Haley Wiaz, Group Director of Digital at Scale Marketing, brings her expertise to the conversation about merging traditional TV advertising with digital programmatic strategies. She dives into the value of premium content and partnerships with platforms like Hulu and Peacock for enhanced campaign reach. Haley highlights the role of Automatic Content Recognition (ACR) in engaging consumers and shares best practices for successful CTV and OTT campaigns, emphasizing brand safety, flexibility, and the need for constant testing to perfect strategies.
