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Haley Swafford
Market Research Manager at Microsoft, with a focus on emotional brand relationships and driving love for the Microsoft brand.
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Jul 11, 2024 • 44min
409. Driving Microsoft Love Through Research and Strategy w/ Haley Swafford
Market Research Manager at Microsoft, Haley Swafford, discusses driving brand love through emotional connections. She emphasizes the importance of prioritizing love over innovation and empowerment. Insights include making research findings actionable and contextualizing within the brand love model.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode