Hailey Bieber

Founder of Rhode, a beauty and skincare brand. Known for her innovative approach to brand building and marketing.

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Jun 13, 2025 • 21min

Hailey Bieber on Building Rhode into a Billion-Dollar Beauty Brand

Hailey Bieber, founder of the rapidly successful beauty brand Rhode, shares her journey from model to beauty mogul. She emphasizes Rhode's vision of creating an emotional connection with customers, aiming to evolve into a lifestyle brand beyond just skincare. Bieber discusses the strategic partnerships that bolstered growth, including an impressive retail collaboration with Sephora. With a focus on authenticity and community, she expresses her ambition for Rhode to become a legacy brand in the beauty industry.

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