Haera Shin, former beverage director of Momofuku, is back on the scene, opening a new bar in New Orleans and diving deep into the world of Korean cocktail culture. She reveals the rich traditions of Korean drinking beyond just soju and discusses their unique rituals. The chat spans her journey from marketing to mixology, the challenges in the beverage industry, and her upcoming book, 'Korean Cocktails.' Plus, they tackle the evolving drinking habits of Gen Z—are they really drinking less? Haera's passion makes this conversation a must-listen!
