Gwen Whiting

Founder and former CEO of The Laundress who built a premium laundry brand and later launched The Fill; speaks about bootstrapping, acquisitions, and product/brand strategy.

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Nov 4, 2025 • 1h 1min

Gwen Whiting (The Laundress) on Acquisition Cautionary Tales, Bootstrapping, and The Fill

Gwen Whiting, co-founder of The Laundress, reflects on her journey transforming laundry into a luxury brand before its acquisition by Unilever, which led to unforeseen challenges. She discusses the stark culture clash between indie startups and corporations, facing a massive product recall, and the gender dynamics in business. Gwen shares her resilience in launching The Fill, a home wellness company, focusing on sustainability and community. Her candid insights on acquisitions and navigating entrepreneurial pitfalls are essential for any founder.

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