Guy Zerega

Led sales and marketing at Stack Overflow and later served as EVP of revenue; currently leads sales at Cyborg, a startup offering end-to-end encrypted inference data. Guest on the episode to give practical Sales 101 advice for developer-focused products.

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Oct 31, 2025 • 37min

Sales 101 with my ex-boss Guy Zerega (former Stack Overflow EVP)

Guy Zerega, former EVP of revenue at Stack Overflow and current sales lead at Cyborg, joins the conversation to share his insights on selling developer-focused products. He emphasizes the importance of knowing your audience and adapting communication styles. Zerega discusses common mistakes in sales, the art of personalized outreach, and the critical balance of trust in buyer decisions. He offers practical advice for founders on when to hire sales teams and the significance of creating a customer-centric culture.

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