Guy Windsor, an expert on self-publishing and medieval swordsmanship, discusses creating effective training manuals for physical skills. He emphasizes the importance of targeting true fans for sustainable income and shares insights on broadening author offerings. The conversation touches on balancing freedom and creativity in the writing journey and highlights innovative marketing strategies for indie authors. Windsor also delves into the dynamics of AI and creativity, stressing the need for a tailored approach to audience engagement in the evolving landscape of self-publishing.