Guy Rubin

Guy Rubin, Founder and CEO of Ebsta, shares insights from their latest sales benchmarking report. He discusses alarming trends in quota attainment and the reasons many sales teams fall short. The conversation highlights the impact of effective leadership and data-driven strategies on sales success. Rubin emphasizes the importance of nurturing talent and adapting to today's competitive landscape. Additionally, he explores the evolving dynamics in sales with a focus on relationship-building and maintaining continuity with customers.

Guy Rubin, co-founder and CEO of ebsta, shares insights from his journey in building a revenue intelligence platform without VC funding. He discusses competing with industry giants while thriving in London’s tech scene. Guy highlights the importance of data quality and AI-driven insights for B2B sales success, addressing the challenges sales teams face with technology adoption. The conversation also touches on the uniqueness of bootstrapped growth strategies and how navigating entrepreneurship with a spouse brings both benefits and challenges.

Guy Rubin, Founder and CEO of Ebsta, dives into the transformative role of existing customers in driving revenue. He highlights that over half of new revenue comes from current clients, urging a shift in sales strategy toward relationship management. Guy emphasizes the importance of C-suite engagement during quarterly business reviews, noting those connections lead to better upselling opportunities. He also discusses the concept of engagement scoring to track relationship momentum and the growing disparity between top-performing and average account teams.