Guy Rubin, co-founder and CEO of ebsta, shares insights from his journey in building a revenue intelligence platform without VC funding. He discusses competing with industry giants while thriving in London’s tech scene. Guy highlights the importance of data quality and AI-driven insights for B2B sales success, addressing the challenges sales teams face with technology adoption. The conversation also touches on the uniqueness of bootstrapped growth strategies and how navigating entrepreneurship with a spouse brings both benefits and challenges.