Guy Berryman

Guy Berryman, bassist of Coldplay and founder of the clothing label Applied Art Forms, shares insights on merging music and fashion. With an engineering mindset, he emphasizes a meticulous approach to design, drawing from utilitarian and mid-century aesthetics. Berryman discusses the importance of quality and longevity over fleeting trends. He reflects on his childhood, the challenges of launching a fashion brand, and the creative parallels between crafting songs and garments, showcasing his hands-on involvement in the design process.