Guy Agiv

Guy Agiv, Director of New Games at Supersonic, shares his expertise in hybrid-casual game design. He dives into the core loop structure that entices players and maintains their interest over time. Agiv reveals three critical success signals: marketability, stickiness, and conversion. He emphasizes the importance of simplicity for retention, and outlines a five-step journey from prototype to global launch. Additionally, misconceptions about game development are debunked, and he discusses how effective collaboration between publishers and developers enhances the game creation process.