In this engaging discussion, Ed Baker, an experienced growth leader from Facebook and Uber, and Gustaf Alstromer, a Y Combinator partner and former growth head at Airbnb, dive into the art of scaling growth for tech companies. They share fascinating insights on early viral tactics, like the Zodiac Photo Album, and the complexities of mobile growth. The duo also discusses the importance of a North Star metric, localized growth strategies, and the balance between paid and organic channels. Expect surprising experiment stories and practical wisdom for aspiring entrepreneurs!
