Gus Griffin

Gus Griffin, Senior Strategic Growth Researcher at Figma, discusses long-term growth strategies in research. He emphasizes stepping outside products to reveal market needs and highlights the importance of asking simple questions to inform decisions. The conversation touches on distinguishing between feature chasing and understanding user motivations. Gus also explores the evolving role of researchers as strategic business partners and the risks of ignoring long-horizon research. His actionable tip? Dive into the market and become an expert on external trends to drive impactful strategies.