Guru Sundar

In this engaging discussion, Guru Sundar, VP of Marketing at Abridge, delves into the importance of finding your ‘why’ in B2B marketing. He highlights the need for authenticity and storytelling in healthcare marketing, drawing inspiration from unexpected sources to foster innovation. Guru emphasizes that impactful content should resonate emotionally and maintain relevance over time. With insights on capturing patient narratives and enhancing engagement, this conversation reveals how a strong brand identity can transform communication in the healthcare space.