This discussion features Felipe Thomaz, an Associate Professor of Marketing at the University of Oxford, Gurdeep Puri, a Founding Partner at the Effectiveness Partnership, and Dione Song, CEO of Love Bonito. They delve into groundbreaking research revealing that not all media reach is created equal. The conversation highlights Love Bonito's expansion strategies and the importance of tailored marketing approaches. Emphasizing the need for authenticity and long-term growth, they explore how brands can balance agility with strategic development in a rapidly changing landscape.
