Gurdeep Dhillon

Gurdeep Dhillon, CMO at ContentStack, brings a wealth of experience from giants like SAP and Adobe. In this conversation, he emphasizes the shift from lead generation to prioritizing brand and reputation. Gurdeep discusses the evolving role of demand generation and shares proven strategies for creating urgency in closing enterprise sales. He also highlights the importance of boldness in marketing strategies and how effective team structures can drive growth in the dynamic digital landscape.

Gurdeep Dhillon, CMO of Contentstack, brings a wealth of experience from leading marketing roles at top tech firms. He discusses the evolving landscape of demand generation, stressing the shift towards prioritizing brand and reputation over mere lead generation. Gurdeep reveals how urgency can close enterprise sales and emphasizes the need for bold marketing strategies. He also dives into Contentstack's innovative team structure and the transformative role of AI in enhancing marketing efficiency and creativity.