Gunjan Soni

Gunjan Soni, Country Managing Director of YouTube India, oversees a vibrant creator ecosystem in the country's fastest-growing market. She discusses the explosive rise of Shorts and the role of connected TVs in storytelling. Gunjan highlights how Indian creators are evolving into entrepreneurs, building trust and community through relatable content. They also tackle challenges like algorithm myths, creator burnout, and the impact of AI on content. Plus, she reveals insights into YouTube's diverse monetization models, showcasing the platform's potential for profitability.