Gulshan Kumar

Gulshan Kumar, CEO and co-founder of Swishables, transforms the mundane world of mouthwash into a brand that resonates. He discusses the importance of distribution-first thinking for scaling products, revealing that true growth stems from selling channels rather than just the product itself. Gulshan emphasizes finding unique markets like hotels and restaurants and creating a brand moat against competition. He highlights the value of selling emotional outcomes, like confidence, and urges founders to focus on meaningful metrics over typical returns.