Guive Balooch

Global VP of Tech and Open Innovation at L'Oréal Group, responsible for the company’s tech products, startup partnerships, and investments in biotech and longevity.

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Sep 11, 2025 • 47min

L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news

Guive Balooch, Global VP of Tech and Open Innovation at L'Oréal, shares insights on revolutionizing beauty innovation. He discusses groundbreaking products like ColorSonic for at-home hair coloring and the Cell BioPrint skin diagnostic tool. Balooch delves into the intersection of biotechnology and beauty, including investments in longevity and AI applications in product development. He also introduces the 3D shu:brow, an innovative device for perfecting brows, highlighting a future of hyper-personalized beauty experiences.

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