Guilherme Ferreira
VP for global marketing at Mondelez responsible for the epic Cadbury work
Best podcasts with Guilherme Ferreira
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Mar 20, 2024 • 49min
Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury
Exploring the power of creativity in advertising effectiveness with Cadbury's success. Discussion on distinctive assets, balancing creativity and data, best ads, targeting strategies, and the evolving landscape of brand campaigns. Emphasis on storytelling, emotional engagement, and the importance of creativity in advertising success.
