Gugu Sidaki

Gugu Sidaki, a Certified Financial Planner and Chief Financial Planner at WealthCreed, specializes in personal finance and the psychology of money. In this discussion, she highlights how trauma—like poverty and parental loss—can lead to significant financial challenges. Gugu explains common financial behaviors tied to trauma, such as overspending and hoarding, and urges the importance of financial literacy. She also emphasizes the unique influences of upbringing on money habits and offers strategies for rebuilding finances after trauma.