Greg Zakowitz

Email and automation expert representing Omnisend who focuses on building high-performing automated flows (welcome, product abandonment, cart abandonment) to drive compounding holiday revenue.

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Sep 24, 2025 • 1h 25min

Episode 238: The 2025 Black Friday Cyber Monday Playbook with John Grimshaw & Ezra Firestone

John Grimshaw and Ezra Firestone are joined by Greg Zakowitz, an email and automation expert from Omnisend. They dive into strategies for maximizing holiday sales, sharing insights on why Black Friday and Cyber Monday only account for 16% of Q4 revenue. Listeners learn about tiered discounts, evergreen landing pages, and the importance of phased campaigns. Greg highlights three essential email automations—welcome series, product browse, and cart abandonment—that can drive significant revenue during the holiday rush.

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