Greg Van Horn

CEO of Launch Potato and operator of large newsletter advertising properties like Only In Your State; experienced in acquisitions and newsletter monetization.

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Dec 23, 2025 • 1h 41min

The Future of Newsletters: Experts’ Predictions For 2026

Tyler Denk, CEO of beehiiv, emphasizes newsletters as gateways to multiple platforms, predicting strategic SMS use in 2026. Greg Van Horn highlights the importance of click-driven newsletters and the YouTube synergy for monetization. Nathan May champions newsletters as business funnels and advocates for high-quality subscriber acquisition. Robin Re warns of algorithmic shifts impacting inbox engagement, while Chris Miquel speaks on Gmail's auto-unsubscription risks. Marketing Max foresees a wave of newsletter acquisitions, and Daniel Bustamante discusses innovative lead-magnet strategies.

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